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Whence Ideas? Food Myths. More
In Where Good Ideas Come From Steven Johnson talks about the processes and environments that accelerate creativity. Coffee shops of old worked because they were places where ideas could collide,...
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On Stories: Maggie Carroll & Pixar
Participatory Media What happens when you give a bunch of folk video cameras? Maggie Carroll shows how through participatory media your stories reach many people. The audience plays an active role...
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Lists: Adam Savage, Social Revolution
Adam Savage, co-host of Mythbusters, made a great talk at Boing Boing Ingenuity by about what it takes to be a Maker. About 13 minutes in Savage lists these 10 Ground Rules. 1. Get good at something....
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Who Made Overhead Ratio God?
Any fundraising professional knows donors, board members or even staff who are obsessed with one particular figure: the overhead ratio. While that number is one measure of something, it’s often...
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Influence, Over-thinking & Rituals
Here’s a great infographic from Traakr on different influencers. Your cause should be reaching out to these folks. Ask for help! Which ones make sense for your effort depends on what you’re trying to...
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STAR: Something They’ll Always Remember
Nancy Duarte has worked on thousands of presentations, most notably Al Gore’s An Inconvenient Truth. In her book Resonate she draws on the speeches of Joseph Campbell, Martin Luther King, Martha...
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CoAction: Free money for nonprofit missions
Be a hero! Save your nonprofit a big chunk of change. Year after year. Okay, this is going to sound like an ad. But there’s no down side. Only winners, including the cause you’re working on!...
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Aspiration Marketing
By Tom Peterson From his Los Angeles podcasting garage Marc Maron recently interviewed President Barack Obama. “When I ran in 2008 there were those posters out there: ‘Hope’ and ‘Change,’”...
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New E-Chapter: Brand Your Cause
Click HERE or on the image for a free pdf E-Chapter, Brand Your Cause. Each year thousands, if not millions, will come into contact with your group. They may catch 60 seconds on the local...
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Finish that last mile
“It ain’t over ‘til it’s over.” —Yogi Berra By Tom Peterson If you or your group have a past littered with unfinished efforts you’re not alone. Many of us face this challenge of starting things but...
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